Pioneering the way sports is consumed by players and fans

WHO WE ARE

Strategy, Execution, and Digital Partners

IOT Agency works across three main verticals - Consulting & IP , Events & Activations , and Digital & PR .

We provide services to various stakeholders on strategy & potential associations for expansion through bespoke sports properties & sports content across various platforms, as well as help conceptualise and deliver unique sporting events tailor made for the Indian market. Our Digital & PR vertical creates and manages assets on all digital platforms including social media, websites, search, e-commerce etc., through creation of unique content as well as creation of a wide, robust relationship with media through pan-India coverage.

What we do

Consulting & IP

IOT creates sports-focused strategies for its clients, leveraging its industry knowledge and experience; IOT believes in the creation of value for its clients, focused on growing the client's brand in India via unique properties and strategic partnerships

Market Entry Strategy

Developing bespoke market entry strategies to help rights holders build their presence in the Indian sports ecosystem through partnerships, initiatives and brand building campaigns

Market Expansion Services

Providing market expansion and development services to clients to help drive their brand objectives and connect with their target audiences

Partnership Advisory

Working with brands and corporate entities; advising them on how to leverage existing and potential sports partnerships as a market penetration and marketing platform

Sports Infrastructure Consulting

Working with private and government entities to identify, setup and commercialize sports infrastructure projects and facilities around India

New IP Development

Collaborating with entities to create new, commercially sustainable, sports focussed properties with the purpose of adding tangible value to the Indian sports ecosystem
Key Partners

Events & Activations

IOT conceptualises and sets-up unique sporting events tailor-made for the Indian market & potential associations for expansion through bespoke sports properties

Activations & Delivery

Helping clients and partners achieve their goals by activating and delivering sports-based properties across various scales

Turn Key Projects

Turnkey management, execution and on-ground delivery of projects, including commercial structuring, vendor management, resource recruitment and digital activations

Fan Experiences

Creating innovative and exciting fan experiences which bring the fans closer to their favourite athletes / brands
Key Partners

Digital Marketing & PR

India On Track builds unique positioning for clients leveraging digital platforms through bespoke content, media and influencer programmes along with engaging and developing fan-bases for rights holders as well as driving key messaging pan-India through creation of a robust relationship with media.

Strategy

Brand Strategy: Market opportunities identified through customer insights and their journeys to create indigenous strategies
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‍ Brand Positioning: Data driven approach towards identity definition for specific and measurable markets

‍ Media Strategy: Precision media buying strategy for highly targeted audiences on digital spaces

Content and Marketing

Social: Social media content planning, management, campaign management & measurement

‍ Partnerships: Influencer marketing partnerships with a focus on sports & entertainment personalities 

‍ Creation: Content creation on video, graphic, as original, social and / or native content

‍ Experiences: Creation of unique experiences and identities based on design and media opportunities

‍ Search: Optimisation on search for web and listing platforms along with targeted marketing

‍ Web & E-Commerce: Promotion on and creation of  web and e – commerce platforms

PR

In-Season PR: Regular reports, interviews, interactions including releases and media kits

‍ Off-Season PR: Lifestyle stories, season build ups and reviews as well impact and project stories

‍ Cross-Collaborations: Collaboration based content with Indian stakeholders including live sessions
Key Partners

Select Case Studies

LA LIGA

Strategy & On-Going Support

India On Track is the official strategic agency for LALIGA in India. We manage the league’s presence in the country, including annual project strategy, budget creation, strategic partnerships and project delivery. This includes various development and event based projects for the league in the Indian market.

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PREMIER LEAGUE

Strategy & On-Going Support

India On Track is the Premier League's agency for the Indian market, responsible for advising on PL’s strategy for India, investment in projects, bespoke properties and PR campaigns
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Apollo Tires

Strategy & On-Going Support

India On Track manages all of Apollo Tyres’ sports marketing activities in India. The scope of work includes ideation and delivery of projects across the brand’s sports partnerships portfolio that includes properties such as Manchester United, the Hero Indian Super League and Sachin Tendulkar among others.

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Chelsea FC

Strategy & Project Execution

India On Track manages all of Apollo Tyres’ sports marketing activities in India. The scope of work includes ideation and delivery of projects across the brand’s sports partnerships portfolio that includes properties such as Manchester United, the Hero Indian Super League and Sachin Tendulkar among others.

Read More

Blog Posts

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All

Celebrating Young Champions: How India On Track Is Building India’s Strongest Basketball Pathway

February 9, 2026

India On Track is transforming youth basketball through structured pathways, nationwide coaching, and education-linked opportunities. With 15,000+ athletes in training, IOT-developed players are progressing confidently from school programmes to national and international championships.

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Building India’s Basketball Ecosystem: From Coach Education to Athlete Pathways

February 9, 2026

India On Track and NBA Basketball School India are strengthening Indian basketball through coach education and structured athlete pathways. With nationwide programmes and 15,000+ players, they are building a sustainable system for long-term athlete and sport development.

Training

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November 2025: Dominance Across India

February 6, 2026

November showcased India On Track’s dominance, with EuroSchool teams winning multiple championships across age groups, earning MVPs, coaching honours, and reaffirming the strength of its nationwide basketball ecosystem.

General

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Taking India to the World: NBA Basketball School India’s International Debut

February 6, 2026

October–November 2025 marked a milestone for NBA Basketball School India. An international debut in Abu Dhabi was followed by nationwide tournament success and coaching excellence, reinforcing India On Track’s mission to build a comprehensive basketball pathway for young athletes nationwide.

Training

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How India On Track is Shaping the Future of Sports Management in India

March 19, 2025

India On Track's approach ensures that it works with the athletes, coaches, and educational institutions to bring an all-rounded benefit to the sports ecosystem at each level.

Training

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Breaking Barriers: Empowering Girls and Women in Sports in India

February 28, 2025

Sports was traditionally an area dominated by men in India, but the outlook is shifting. From boxing to badminton, wrestling to cricket, women in sports finally receive their due share of spotlight.

IOT FC

All

Inside the NBA Academy India's Elite Basketball Training

January 17, 2025

The NBA Academy India, with its world-class facilities and top-tier coaching staff, has become synonymous with excellence in basketball training.

Agency

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How to Build a Career in Sports Management: A Step-by-Step Guide

December 16, 2024

A career in sports management is one of the most exciting and fulfilling opportunities for those interested in both sports and business...

Training

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The La Liga Academy Advantage

April 10, 2025

With its recognised curriculum and top-tier coaching staff, the La Liga Academy provides a platform for young players to flourish and achieve in their chosen sport.

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